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Прибыльный автосервис

Долгая реклама

FBP INP VKP привлечение клиентов

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В чем отличие пороха от угля? Порох горит мощно и сразу, уголь тихо и долго. То же самое справедливо и для методик привлечения клиентов — есть такие, которые дают результат «в моменте», здесь и сейчас, например контекстная реклама в Яндекс Директе, а есть такие, которые работают на «длинное плечо», например буксировочные тросы с контактами автосервиса в подарок некоторым клиентам.


Причем — важный момент — БОЛЬШИНСТВО автосервисов никогда в жизни не будут использовать «долгую» рекламу. А это значит что? Это значит что у того самого 1% успешных СТО в руках всегда будут вполне себе рабочие методики получения новых клиентов, которые никто из конкурентов не будет копировать.


Вот один из таких примеров (правда его копировать все-таки наверняка будут) — бесплатные таблички «Мешаю проехать?» для клиентов:

Однако, раз уж мы превращаем клиентов автосервиса в "рекламных агентов", то почему бы не пользоваться этим по полной? Пусть на табличке будет хоть какое-нибудь более менее интересное спецпредложение, например как здесь:
Ну и поскольку это относительно простой и все же очевидно полезный рекламный канал (хоть и долгий) - пользуются им уже многие автосервисы. Этот пример одного из моих питерских клиентов:
Дмитрий Дубровский
Вт 16 Августа 00:20
1 Нравится

Для того чтобы оставить комментарий —
авторизуйтесь
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sensey62 удалить
а это клиенту наклеили или на свою машину.Если клиенту то вряд ли ему это понравится
или отменить редактирование
Вс 21 Авг 2016 Нравится • Ответить
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Куна Кулмурзаев удалить
поменяте?
или отменить редактирование
Ср 17 Авг 2016 Нравится • Ответить
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Андрей Головкин удалить
Дмитрий, если это "долгая" реклама, зачем ваш питерский клиент установил дедлайн?
или отменить редактирование
Вт 16 Авг 2016 Нравится • Ответить

Показать еще комментарии (8)

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Дмитрий Дубровский удалить
А почему он не должен был устанавливать дедлайн?
или отменить редактирование
Вт 16 Авг 2016 Нравится
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Валентин Якубовский удалить
А что такое дедлайн?))
или отменить редактирование
Вт 16 Авг 2016 Нравится
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Андрей Головкин удалить
Потому что эту карточки автомобилисты кладут в автомобиль, как правило, на долгое время (на год, а то и больше). И если я, проходя мимо авто с этой табличкой увидел бы рекламу с дедлайном, который уже прошел, то я не смог бы воспользоваться предложением, соответственно реклама не сработала бы.
или отменить редактирование
Вт 16 Авг 2016 Нравится
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Дмитрий Дубровский удалить
Зависит от акции. В целом делать срок действия акции больше месяца это профанация. А карточка все равно лежит даже после завершения.
или отменить редактирование
Вт 16 Авг 2016 Нравится
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Андрей Головкин удалить
вопрос: на кого рассчитана эта карточка? на владельца этого авто, чей хозяин положил ее под стекло? или на случайного прохожего/автомобилиста?
или отменить редактирование
Вт 16 Авг 2016 Нравится
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{"signature":"0b91c59d5e66a03daa9962a6d9b499a3","accountUserId":-1,"values":{"object_type_id":10,"object_id":3715019,"max_level":2,"level":2,"page_size":50,"disable_comments":false,"disable_new_comment":false,"edit_mode":false,"group":null,"params":[],"comment_class":"","comment_class_callback":null,"data":[],"level_directions":{"1":"desc","2":"asc"},"level_show_send_button_always":{"1":true},"editable_comments":false,"show_online_user_count":true,"collapsible":false,"object_attributes":[],"level_form_submit_on_enter":{"1":false,"2":true},"own_user_id":null,"invert_own_user":false,"enable_subscribe":false,"disable_links":false,"window_style":null,"template_owners":[]}}
Дмитрий Дубровский удалить
На прохожего само собой, об этом прямо написано в статье
или отменить редактирование
Вт 16 Авг 2016 Нравится
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mimimi удалить
Это реклама заказчика
или отменить редактирование
Вт 16 Авг 2016 Нравится
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{"signature":"e80927e954cceec0f3859bdfc3432e69","accountUserId":-1,"values":{"object_type_id":10,"object_id":3722232,"max_level":2,"level":2,"page_size":50,"disable_comments":false,"disable_new_comment":false,"edit_mode":false,"group":null,"params":[],"comment_class":"","comment_class_callback":null,"data":[],"level_directions":{"1":"desc","2":"asc"},"level_show_send_button_always":{"1":true},"editable_comments":false,"show_online_user_count":true,"collapsible":false,"object_attributes":[],"level_form_submit_on_enter":{"1":false,"2":true},"own_user_id":null,"invert_own_user":false,"enable_subscribe":false,"disable_links":false,"window_style":null,"template_owners":[]}}
mimimi удалить
Если кто не понял - реклама вилгуда
или отменить редактирование
Вт 16 Авг 2016 1 Нравится
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{"signature":"956b6485b22b25a065f6207d140864e4","accountUserId":-1,"values":{"object_type_id":10,"object_id":3727132,"max_level":2,"level":2,"page_size":50,"disable_comments":false,"disable_new_comment":false,"edit_mode":false,"group":null,"params":[],"comment_class":"","comment_class_callback":null,"data":[],"level_directions":{"1":"desc","2":"asc"},"level_show_send_button_always":{"1":true},"editable_comments":false,"show_online_user_count":true,"collapsible":false,"object_attributes":[],"level_form_submit_on_enter":{"1":false,"2":true},"own_user_id":null,"invert_own_user":false,"enable_subscribe":false,"disable_links":false,"window_style":null,"template_owners":[]}}
Андрей Головкин удалить
Дмитрий, тогда я повторюсь: эта реклама почти бессмысленна, т.к. на тот момент, когда прохожий ее увидит, офер уже закончится.
или отменить редактирование
Ср 17 Авг 2016 Нравится
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Дмитрий Дубровский удалить
Дату можно не указывать. Можно указать. Можно указать не дату, а "по вторникам". Вариантов много. Работать оно будет в любом случае пока лежит, независимо от того стоит там дата или нет.
или отменить редактирование
Ср 17 Авг 2016 1 Нравится
FBP INP VKP привлечение клиентов

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  • Ретаргетинг Вконтакте — возможности для автосервиса
  • Ошибки при рекламе автосервиса ВКонтакте
  • Может ли НСТО обслуживать "авто на гарантии"?
  • Про конкурсы ВКонтакте для привлечения клиентов на СТО

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